Last updated on June 5th, 2026 at 11:21 pm
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You might know Hong Kong as a shopping or food heaven, but you might not know about the abundance of cute Japanese toy stores around the city.
What I mean by ‘cute shops’ is stores that sell everyday lifestyle items with adorable designs. These items vary widely, from water bottles to stationery to bags.
These eye-catching designs will be hard to resist and make perfect gifts to bring home for loved ones.
So, where exactly do you find these cute Japanese toy stores in Hong Kong?
I’ll tell you all about it in this blog post, so let’s get started!
1) Sanrio Gift Gate
There are two Sanrio stores in Prudential Centre, Jordan: the official and the unofficial store. I’m going to talk about the unofficial one first, as there is only one location in the city, whereas official Sanrio stores are much more common.
The unofficial Sanrio store features Sanrio characters, as well as other popular characters like Rilakkuma and Sumikko Gurashi. This store is bigger, too (in contrast, the official Sanrio store, which I’ll discuss next on the list, only carries Sanrio characters).
The store layout here is by item. For example, all the pencil cases are on one rack near the cashier, while the home goods are in another section.
Those looking for household products should visit here, as half the store is dedicated to selling a wide range of items, including cups, water bottles, plates, lunch boxes, and more.
This store is so crowded that it can feel chaotic. The owner maximizes the space to the point where products are even taped to the windows.
On the bright side, there are tons of choices!
So, really look around every corner of the store to find what you’d like.
Address: Shop 1B, Prudential Centre, Jordan
2) Official Sanrio Stores
The official Sanrio store is the most famous one on the list, as it is a worldwide chain. At the Prudential Centre, it’s shop 2B-12. It’s right outside the Jordan train station at exit E. As soon as you exit the subway station, you will see the official Sanrio store to your left.
Sanrio is the company behind Hello Kitty, My Melody, Little Twin Stars, Kuromi, and Cinnamoroll. This brand is familiar to many who enjoy cute Japanese characters.
Sanrio sells a variety of products, including clothes, bags, stationery, keychains, plush toys, kitchenware, jewelry, and more.
It’s a popular Japanese gift store chain with locations scattered throughout Asia. There are dozens of stores in Hong Kong alone. With many Sanrio stores around the city, you can visit an area and probably find a Sanrio store that is not too far away.
Besides Hong Kong, Sanrio is also present in other Asian cities, including Macau, Taipei, and Singapore.
They also have an online gift store for all their products and regularly update their website.
For more oversized items like umbrellas, you can buy them off their website instead of lugging them around while you’re touring the city. They’ll even include free shipping if you spend more than HKD 400.
Address: Multiple locations
3) Wonderland
Wonderland is a stationery AND toy store.
Their stores are usually pretty big, especially by Hong Kong standards. There is so much to see, but with spacious stores, it doesn’t feel impossible to take everything in.
Depending on what you’re buying, head to that section or a few sections and consider it done.
What’s excellent about Wonderland Superstores is that although there are many cute things to buy here, there are also minimalist patterns. The option is available for those who like plainer designs. It’s all under this one roof.
There are locations in Whampoa, Kowloon Bay, and Tsuen Wan.
For a complete list of store locations, please visit Wonderland Superstore’s official website.
Address: Multiple locations
4) LOG-ON
LOG-ON is a Japanese lifestyle store offering a wide range of products, including toys, stationery, electronic accessories, cosmetics, bags, and skincare. It’s connected to the upscale supermarket CitySuper. Whenever you see a CitySuper store, a LOG-ON store is usually not too far away, either. Some of the characters you’ll find at LOG-ON include Sanrio characters, Lulu the Piggy, Mofusand, and more.
Address: Multiple locations
5) Japanese Department Stores
Since I have already written a post about department stores, I won’t go into too much detail and repeat myself.
The best Japanese department store in Hong Kong is SOGO, hands down. It is our most prominent department store here. Inside SOGO, you’ll find a selection of Sanrio items and other cute Japanese gifts that are worth buying. The items sold here are of high quality, and the store is located in Causeway Bay, a prime shopping district.
You can also check out AEON, UNY, and YATA, other Japanese department stores, where you’ll find cute gifts.
Address: Multiple locations
6) Daiso
Daiso is the best affordable, cute Japanese toy store on this list. There are snacks, cards, beads, home goods, stationery, etc. It’s a Japanese dollar store, so if you’re looking for cute items at a budget-friendly price, Daiso is the place for you.
Address: Multiple locations
7) Don Don Donki
Don Don Donki is a Japanese supermarket chain in Hong Kong. The supermarket boasts a vibrant layout and offers a diverse range of beauty products, food, stationery, and household essentials.
Each Don Don Donki store features a section dedicated to cute Japanese gifts featuring Sanrio characters, Sumikko Gurashi, Rilakkuma, and, of course, its mascot —a lovable penguin.
When you’re at Don Don Donki, visit their hot food section as well. Whenever I’m feeling lazy about cooking, I grab some of their meals to eat at home. The prices are reasonable, and the food is pretty good, too.
Address: Multiple locations
8) Donguri Republic
The Donguri Republic sells merchandise based on famous animated movies like Spirited Away, Kiki’s Delivery Service, and My Neighbour Totoro.
You’ll find kitchenware, household goods, figurines, and stationery here.
This is more for a niche audience, as it’s focused on only a few characters. However, there are still several locations in Hong Kong, including Kowloon Tong and Causeway Bay. These stores prove their demand, as Hong Kong is one of the most expensive places in the world to rent.
It’s the perfect place to buy gifts for fans.
Address: Multiple locations
9) Peko Pro Shop
Peko Pro deserves a special shout-out because it’s a store dedicated to my favourite Japanese character, Peko Chan.
Japanese creators have a knack for creating irresistible designs.
The likelihood that people will like only this character and seek out this store to buy during their Peko Chan craze is small. This small niche means the store owner must charge a premium price to cover their fixed and variable costs.
The prices are higher, but if you’re a fan of Peko Chan, Peko Pro Shop is a must-visit. It’s an entire store dedicated solely to this character.
Although she has an online store, I recommend visiting the store in person at Amoy Plaza, Kowloon Bay. The website may be less up-to-date, and her pictures on it are also lower quality.
Since you’re already there, walk around Amoy Plaza. This local shopping mall offers a variety of beauty products, a bookstore, affordable clothing, and snack stores worth checking out.
Another irresistible Japanese toy store on the 2nd floor is Fun in Life. This store features Disney and a mix of Japanese characters, including Peko, Rilakuma, Sanrio, and Sumikko Gurashi.
Peko Pro Address: Shop F137, 1/F, Phase 2, Amoy Plaza, Kowloon Bay
Fun in Life Address: Shop S59-60, 2/F, Phase 1, Amoy Plaza, Kowloon Bay
10) Manis
Manis is a Hong Kong-based brand authorized to sell Japanese character products. It focuses mainly on Sanrio characters (though the designs differ from those of the official Sanrio brand) and also features Pokémon, Doraemon, and Lulu the Piggy.
There’s a Manis store at SOGO and other locations, including Tsuen Wan, Sha Tin, Quarry Bay, and Tai Kok Tsui. You can also directly place your order on their website.
Address: Multiple locations
11) Conquest World
(I’m happy to announce that Conquest World has reopened in 2025. It was sad to see another local business close down, but I’m so glad it got another chance.)
Conquest World has an Instagram account, a Facebook page, and an official website. The store’s owner even livestreams, unlike the other stores on the list. Despite its options, I still recommend visiting this shop in person.
The store is sorted by character, so it’s easy to navigate. With a wide variety of characters and tons of options for each character, you will find at least one thing you like here.
Conquest World is in the center of Mong Kok, a famous tourist attraction. Due to its convenient location, it can get hectic on weekends (I’m talking about Fridays and Saturdays, since it closes on Sundays).
The perfect time to visit this store is around 2 pm on a weekday. Locals will be at work, so it’s the time to shop peacefully without massive crowds. Also, many stores in Mong Kok open later in the day. After you go to Conquest World, explore the surrounding areas for more shopping. Of course, if you want the authentic Mong Kok experience, visit the district after work, on weekends, or on public holidays.
One important note: keep your eyes out for this store because it can be hard to miss. The entrance is small and looks quite plain from the outside. Don’t be fooled, though, as there are two floors of things to look at inside.
Address: 2 Tung Choi Street, Mong Kok
12) Hawaii Toys
Located in Tsuen Wan, Hawaii Toys has been in business for over 14 years and has over 78K followers on Facebook.
Their website is mainly organized by character. For example, if you have a preference for Miffy, you can see all the Miffy products available for sale.
Another pro of this store is that you can view their products in over 20 currencies. There is a language setting as well, but it doesn’t do a good job of translating most of the website (they really should work on that to improve the user experience).
If Tsuen Wan is on your Hong Kong itinerary, head to one of its two locations.
Addresses:
Shop 2121, OP Mall, Tsuen Wan
2nd Floor, Shop 43, Nan Fung Centre, Tsuen Wan
Final Thoughts – Japanese Toy Stores in Hong Kong
HK has more than its fair share of adorable Japanese toy stores. There might be a misconception that these stores are only aimed at children and teenagers, but that’s not true. Even adult women are fans — how can they not be?
It’s hard to resist cute things.
If you’re visiting Hong Kong, I recommend stopping by one (or more) of these stores to buy items.
Now to You – Japanese Toy Stores in Hong Kong
You can 100% fit visiting several gift shops in one day. Use my daily planner to plan your time wisely —get this FREE download now!
Xoxo,
Nicole
