Last updated on June 5th, 2026 at 11:54 pm
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Korean beauty has exploded in popularity in recent years. By now, you should have heard about K-beauty at least once somewhere, even if you’re not sure what the craze is about.
People are obsessed with K-Beauty because it offers solutions to every skincare problem and utilizes more natural ingredients, such as ginseng, green tea, and rice extract.
With innovative, high-quality products, it is no wonder people from all backgrounds use the 10-step skincare routine. It’s because it works.
Previously, you had to travel to South Korea to buy Korean skincare. Thanks to improved logistics, you don’t need to travel far to get all your K-beauty items.
Hong Kong is a fantastic place to shop for Korean skincare, as the Korean skincare routine has become a hit with locals. You’ll find K-beauty products in many places around the city.
Here is every single place to buy Korean skincare in Hong Kong.
Let’s get started!
Korean Skincare in Hong Kong – Physical Stores
Sasa
When it comes to beauty stores in Hong Kong, Sasa is a notable choice. This chain of stores sells perfumes, makeup, skincare, and hair products sourced from across Asia, with a particular emphasis on Japan and Korea. It’s heaven for beauty addicts.
There are Sasa stores EVERYWHERE in the city.
Tourists and locals alike know this is the place to go for Korean skincare and beauty products.
They also have an online store. Carrying multiple skincare bottles around can be tiring, so consider buying Sasa products online when you have a lot to purchase. They’ll deliver to your place, so you don’t have to take public transportation with all that stuff.
Or you can be like some tourists and bring your luggage to Sasa. Filling your suitcase(s) to the brim with beauty products seems to be the norm here.
I generally recommend visiting the store in person, though, because not all products are online.
Also, some Sasa stores are smaller than others. If a Sasa location doesn’t have what you want, go to a bigger Sasa store in another district. It can even be just down the street, because they’re so prevalent.
Colourmix/Bonjour
Sasa is the most dominant chain beauty store in Hong Kong, but it’s not the only one.
There’s also Colourmix and Bonjour.
Similar to Sasa, they sell perfumes, makeup, and skincare products, and have locations throughout the city.
The main difference is that it’s less famous than Sasa. They might also carry different brands, but they are generally similar in style.
All three chain beauty stores have tons of Korean cosmetics and skincare brands to check out.
Watsons/Mannings
Watsons and Manning’s are drugstores in Hong Kong. They primarily focus on healthcare products but also sell K-beauty products, such as sheet masks. The selection is smaller than Sasa, Colourmix, and Bonjour, though.
Street Pharmacies
There isn’t a specific name for this because in Hong Kong, you’ll see pharmacies on the street. Each pharmacy has its own name, so it’s impossible to fit all names into a single category.
However, since these pharmacies sell Korean skincare, they deserve a spot on the list.
It’s usually by luck that you’ll run into one of these.
Many of them sell beauty products, but the selection varies by pharmacy.
Laneige
Many other stores on this list sell a variety of brands, but Laneige sells only its own products. It’s a mid-range Korean beauty brand that’s pretty popular and has multiple locations around the city.
This brand offers both makeup and skincare products. Their most popular makeup product is the cushion compact a foundation in a box). As for skincare, they are most known for their lip and face sleeping masks.
Sephora
Does Sephora need much explanation?
The store features dozens of international brands, including celebrity lines such as Fenty Beauty and Rare Beauty. It also carries some Korean skincare brands, such as Saturday Skin and Glow Recipe.
Street Beauty Stores
These are random beauty stores around the city. You won’t know when you’ll bump into one like a street pharmacy. It’s usually by chance. The primary difference between street pharmacies and street beauty stores is that the latter specialize in selling skincare and makeup products. They sell all kinds of K-beauty products, and you can expect to find things like:
- Serum
- Essence
- Sheet mask
- Face cream
- Eye cream
- Cleansing oil
- Cleansing gel
- Lip products
- Eye makeup
Innisfree
Innisfree has been highly successful throughout the years. Believe it or not, there used to be even more Korean skincare stores in Hong Kong, but due to low sales, many companies eventually withdrew from the city. Innisfree is one of the ones that lasted all this time, so it’s pretty impressive.
This company is an affordable Korean beauty brand known for its use of natural ingredients.
There is a product line for multiple skin problems.
If your skin type is oily, try the volcanic pore-clearing clay mask. It’s one of their most popular products.
If you have sensitive skin, you can buy other, more gentle products, like the green tea seed serum.
Tony Moly
Tony Moly is known for its cute packaging, and since it’s aimed at a younger audience, its products are relatively affordable. It’s a beginner’s introduction to K-beauty.
When you think of K-beauty, adjectives that pop into your mind are fun, youthful, colourful, and affordable. Tony Moly fits the bill.
This brand is more popular overseas, but there are still locations around the city.
Lane Crawford
Lane Crawford is a luxury department store in Hong Kong. Here, you can find high-end K-beauty brands like The Whoo. These products are targeted at slightly older women, such as those aged 30-40+, and are among the most expensive in the Korean skincare market.
DFS Galleria
DFS Galleria is a duty-free shop featuring Korean beauty brands such as Laneige, Su:m37, Sulwhasoo, and The Whoo.
Sulwashoo does have a ginseng scent, which may not be everyone’s cup of tea. This company also has a store within HK’s largest shopping mall, Harbour City.
(Harbour City is a great place to buy Korean skincare in Hong Kong. There’s a Lane Crawford, Laneige, Sulwashoo, Watsons, and Manning’s. Across the mall, there’s DFS Galleria, which carries more K-beauty brands. Locals and tourists like to visit because there are also restaurants like The Cheesecake Factory in addition to hundreds of stores.)
Korean Skincare in Hong Kong – Online
When I was younger, Korean beauty products weren’t as widespread. It wasn’t easy to buy them, but there are now more online options available.
These online platforms let you shop for Korean products on their websites and ship worldwide. You can also add products to your wishlist if you’re unsure about purchasing them just yet.
YesStyle
YesStyle is a Korean lifestyle website that sells apparel, home goods, skincare, haircare, and makeup. It is based in Hong Kong and ships worldwide.
It’s one of my absolute favourite websites.
I shop here monthly or every other month because most of the Korean skincare products I want are available here.
The downside to this website is that you must carefully check if the product you want is in stock. If it isn’t, it will take time for the product to ship to YesStyle’s warehouse. This process can be slow.
It’s not the best place to shop if you want something immediately.
As long as you plan accordingly, it can work. YesStyle offers dozens of brands and frequently distributes coupons to its customers. The only tricky part is that you have to enter the coupon code manually at checkout, but you’ll find it on the front page.
If you shop there often enough, YesStyle gives you additional coupons so you can get two discounts on one order. That’s pretty neat, since most places only let you use one coupon at a time.
Carousell
Carousell is an online marketplace that connects you with thousands of people to buy and sell new and used items. This, of course, includes Korean skincare.
It’s one of my favourite local apps.
The company has improved its efforts to combat scammers, but you should still exercise caution when using Carousell. Read seller reviews and research the product you’re buying to determine whether it is fake.
Carousell comprises individual sellers and buyers. You can ask individual sellers if they ship abroad, but the process is faster if you ship within the city.
Peach & Lily
Peach & Lily is an international K-beauty website that sells its brand and other notable brands, including Banila Co (known for its cleansing balm), May Coop, Lagom, and Saturday Skin.
Although there may not be as many skincare brands on this website, the brands sold on Peach&Lily are harder to find than those of the average K-beauty brand.
Soko Glam
Soko Glam is similar to Peach & Lily, but offers more K-beauty brands.
They both have in-house brands and ship to HK. For Soko Glam, it’s called Then I Met You and Good Days for All. Peach & Lily’s is called Peach Slices and Peach & Lily.
Olive Young
If you’ve ever been to South Korea, you’ve probably seen Olive Young. This Korean beauty chain store is everywhere.
It’s like Sasa in Hong Kong but with even more locations. They sell a wide variety of Korean beauty brands and ship to Hong Kong.
Some brands include:
- Purito
- Missha
- D’alba
- Beauty of Joseon
- Goodal
- Dr. G (I love their peeling gel to get rid of dead skin cells)
- Round Lab
- Cosrx
- Klairs
HKTV Mall
HKTV Mall is a website locals love. It sells everything from household appliances to groceries to skincare and cosmetics.
Since HKTV Mall offers an overwhelming number of products, it is a website worth visiting when you have a specific item in mind. However, after seeing the vast selection on the website, you might want to give up.
The website can also be a bit slow to load, which is frustrating. On the bright side, you’ll never run out of things to browse here. It’s a one-stop shop for everyone and everything.
Amazon
Although people in Hong Kong mostly use HKTV Mall and Taobao (I’ll discuss this later), locals still use Amazon.
There are official Korean skincare stores on Amazon, like The Face Shop, Cosrx, Saturday Skin, Skinfood, Anua, Belif, and Etude. Depending on where you’re from, shipping to Amazon can take too long.
Official Korean Beauty Product Websites
This is a broad category because there are too many Korean skincare brands to name. Most of these K-beauty brands have an official website. If you’re a fan of a specific brand, you can purchase your products from its official website, like Sulwashoo.
Bonus Website – Korean Beauty Products
Chinese Shopping Platforms
China has online shopping platforms such as Taobao, Tmall, JD, Xiaohongshu, and Pinduoduo. All the other online stores are in English, but you’ll probably need some understanding of Chinese (or a friend to help) if you want to shop at one of them.
Most of these sellers are in Mainland China, so the process is a little longer if you want to send things to HK.
Again, it’s a website like Carousell, so you have to be cautious about sellers. I use these online shopping platforms to buy all sorts of miscellaneous goods, but shopping for skincare here isn’t my first choice. I am wary of some of the individual sellers, and since it’s something I put on my skin, it’s better to be safe than sorry.
However, these platforms have reputable sellers, so I didn’t want to dismiss them entirely. Check the sellers’ ratings and comments carefully before purchasing from them.
Other Korean Beauty Products Online Platforms
The platforms and stores on this list are more than enough for me to buy my Korean skincare products in Hong Kong, but if you’re looking for more places to shop, you can also check out the following:
- Wishtrend
- Style Vana
- iHerb
- Style Korean
- Jolse
All the companies listed above ship to Hong Kong. Together, they offer thousands of K-beauty products.
There are, of course, many more K-beauty websites than the ones above, but these are the most reputable. When combined with the other stores on the list, you can find even the hardest-to-find Korean skincare products.
Final Thoughts – Korean Skincare in Hong Kong
There’s no shortage of places to buy Korean skincare products in Hong Kong. While writing this blog post, I was surprised to see the seemingly endless number of stores offering K-beauty products.
Whether online or in a brick-and-mortar store, you can get the EXACT K-beauty item you want.
In addition to the other significant aspects of Korean skincare, Korean beauty brands are available for all budgets. Achieve your perfect K-beauty routine by shopping at these stores and achieve perfect glass skin now!
Now to You – Korean Skincare in Hong Kong
You can 100% fit visiting multiple Korean Skincare stores in one day. Use my daily planner to plan your time wisely and discover what’s available!
Xoxo,
Nicole
