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Korean beauty has exploded in popularity in recent years. By now, you should have heard about K-beauty at least once somewhere even if you’re not sure what the craze is about.
People are absolutely obsessed with K-Beauty because there are beauty solutions to every skin care problem. K-beauty also uses more natural ingredients like ginseng, green tea, and rice extract.
With innovative and high-quality products, no wonder people of all backgrounds use the 10-step skincare routine.
It’s because it works.
In the past, you had to go all the way to South Korea to buy Korean skincare. Now you don’t need to travel far to get all your K-beauty items due to improved logistics.
Hong Kong is a fantastic place to shop for Korean skincare because the Korean skincare routine is a hit with locals. You’ll find K-beauty products in a lot of places around the city.
Here is every single place to buy Korean skincare in Hong Kong.
Let’s get started!
Korean Skincare in Hong Kong – Physical Stores
When it comes to Hong Kong beauty stores, Sasa comes to mind. This is a chain of stores that sell perfumes, makeup, skincare, and hair products made all over Asia although the emphasis is on Japan and Korea. It’s heaven for beauty addicts.
There are Sasa stores EVERYWHERE in the city.
Tourists and locals know this is the place to go if you need Korean skincare and beauty products.
They also have an online store. Carrying multiple bottles around can be heavy, so you can buy Sasa products online when you have a lot to buy. They’ll deliver to your place so you don’t have to take public transportation with all that stuff.
Or you can be like some tourists and bring your luggage to Sasa. Filling your suitcase(s) to the brim with beauty products.
I generally recommend visiting the store in person though because not all products are online.
Also, some Sasa stores are smaller than others. If a Sasa location doesn’t have what you want, go to a bigger Sasa store in another district. It can even be just down the street because that’s how prevalent they are.
Sasa is the most dominant chain beauty store in Hong Kong but it’s not the only one.
There’s also Colourmix and Bonjour.
Similar to Sasa, they sell perfumes, makeup, and skincare. There are also locations all around the city.
The main difference is not it’s not as famous as Sasa. They might also carry some different brands but it’s pretty close.
All three chain beauty stores have tons of Korean cosmetic and skincare brands for you to check out.
There is no specific name for this because, in Hong Kong, you’ll see random pharmacies on the street. Each pharmacy has its own name so it’s impossible to fit all names into one category.
It’s usually by luck that you’ll run into one of these.
A lot of them sell beauty products but the selection is usually pretty limited. However, since these pharmacies do sell Korean skincare, it deserves a spot on the list.
A lot of other stores on this list sell a bunch of brands but Laneige only sells Laneige products. It’s a mid-range Korean beauty brand that’s pretty popular and has multiple locations around the city.
This brand sells both makeup and skincare. For makeup, their most popular product is their cushion compact (it’s foundation in a box). For skincare, they are most known for its sleeping mask and lip sleeping mask.
Does Sephora need much explanation?
It is a store that carries dozens of international brands from celebrity lines like Fenty Beauty and Rare Beauty but it also carries some Korean skincare brand lines like Amuse, Saturday Skin, Glow Recipe, and Dear Dahlia.
Street Beauty Stores
These are random beauty stores around the city. Like street pharmacies, you won’t know when you’ll bump into one. It’s usually by chance. The difference between street pharmacies and street beauty stores is that these stores only sell skincare and makeup brands. They sell all kinds of K-beauty products and you can expect to find things like:
- Sheet mask
- Face cream
- Eye cream
- Cleansing oil
- Cleansing gel
- Lip products
- Eye makeup
Innisfree has been extremely successful throughout the years. Believe it or not, there used to be even more Korean skincare stores in Hong Kong but due to low sales, many companies eventually pulled out of the city. Innisfree is one of the ones that lasted all this time so it’s pretty impressive.
This company is an affordable Korean beauty brand known for using natural ingredients in its products.
There is a product line for multiple skin problems.
If your skin type is oily, you should try the volcanic pore-clearing clay mask. It’s one of their most popular products.
If you have sensitive skin, there are other products you can buy that are more gentle like the green tea seed serum.
Tony Moly is known for its cute packaging since it’s for a younger audience. Their pricing is relatively affordable and it’s a beginner introduction brand to K-beauty.
When you think of K-beauty, adjectives that pop into your mind are fun, youthful, colourful, and affordable. Tony Moly fits the bill.
This brand is more popular overseas but there are still locations around the city.
Lane Crawford is a luxury department store in Hong Kong. Here, you can find high-end K-beauty brands like The History of Whoo and Amore Pacific. These products are targeted towards women that are slightly older like 30-40+ years old.
Harvey Nicols is another high-end department store like Lane Crawford. There aren’t as many Korean skincare brands here but they do sell the brand Venn in their online store.
DFS Galleria is a duty-free shop with Korean beauty brands like Su:m 37, Hera, Sulwashoo, and Iope.
Sulwashoo does have a ginseng scent which isn’t everyone’s cup of tea. This company also has individual stores inside HK’s largest shopping mall, Harbour City.
Harbour City is a great place to buy Korean skincare in Hong Kong. There’s a Lane Crawford, Laneige, Sulwashoo, Watsons, and Manning’s. Across the mall, there’s a DFS Galleria which carries more K-beauty brands. It’s a place that locals and tourists like to visit because, in addition to hundreds of stores, there are also restaurants like The Cheesecake Factory and Sweet Basil Thai.
Korean Skincare in Hong Kong – Online
When I was younger, Korean beauty products weren’t as widespread. I distinctly remember buying dozens of skincare products when I was on vacation in Hong Kong and bringing them back to Toronto.
Thank goodness I don’t have to do that anymore!
Well, first off, I moved back to Hong Kong but there are also more online options now. These online platforms allow you to shop for Korean products on their website and ship worldwide. And you can put products on your wishlist if you’re unsure about purchasing them just yet.
YesStyle is a Korean lifestyle website that sells apparel, home goods, skincare, haircare, and makeup. It is an HK-based company that ships worldwide.
It’s one of my absolute favourite websites.
I shop from here monthly or every other month because all the Korean skincare I want is found here.
The downside to this website is that you have to check carefully if the product you want is in stock. If it isn’t, it will take time for the product to ship to YesStyle’s warehouse. This process can be slow.
It’s not the best place to shop if you want something immediately.
As long as you plan accordingly, it can totally work. There are dozens of brands on YesStyle. They also constantly distribute coupons for customers. The only tricky part is that you have to manually enter the coupon code on the checkout page but you’ll spot it on the front page.
I’ve talked about Carousell before. It’s an online marketplace that connects you to thousands of people to sell and buy all kinds of used and new things. This, of course, includes Korean skincare.
It’s one of my favourite local apps to use.
The company has gotten better at cracking down scammers but do still be cautious on Carousell. Check out a seller’s reviews and research what product you’re buying well so you can spot whether or not the product is fake.
Carousell comprises of individual sellers and buyers. You can ask individual sellers if they ship abroad but the process is faster if you ship within the city.
Peach & Lily
Peach & Lily is an international K-beauty website where they sell their own brand but also have other brands such as Banila Co (known for their cleansing balm), May Coop, Lagom, and Saturday Skin.
There might not be as many skincare brands on this website but the brands they sell on Peach&Lily are harder to find than the average K-beauty brand.
Soko Glam is similar to Peach & Lily because they both have in-house brands and ship to HK. For Soko Glam, it’s called Then I Met You and Good Days for All. Peach & Lily’s is called Peach Slices and Peach & Lily.
Soko Glam does have more K-beauty brands available compared to Peach & Lily.
If you’ve ever been to South Korea, you will have seen Olive Young. This Korean beauty chain store is everywhere.
It’s like Sasa in Hong Kong but with even more locations. They have a wide variety of Korean beauty brands and do ship to HK.
Some brands include:
- Beauty of Joseon
- Dr. G (I love their peeling gel to get rid of dead skin cells)
- Round Lab
HKTV Mall is a website locals love. It’s a website that sells everything from household appliances to groceries to skincare and cosmetics.
Since there is an overwhelming number of products on HKTV Mall, this should be a website to visit when there’s an item you have in mind to buy. You might end up wanting to give up after seeing the huge selection on the website.
The website can also be a bit slow to load which is frustrating. On the bright side, you’ll never run out of things to browse on here. It’s literally a one-stop shop for everyone and everything.
Although people in Hong Kong mostly use HKTV Mall and Tao Bao (I’ll talk about this in a bit), locals still use Amazon.
There are official Korean skincare stores on Amazon like The Face Shop, Cosrx, and The Etude House. The only con is that Amazon takes a longer time because sellers are shipping from the US. It can take 1.5-2 weeks for your shipment to arrive in Hong Kong.
Official Korean Beauty Product Websites
If there is a specific brand you’re a fan of, you can opt to purchase your products from an official website like Sulwashoo.
Bonus Website – Korean Beauty Products
The reason Tao Bao is placed in its separate category is that the app is in Chinese only.
All other online stores are in English except Tao Bao.
Tao Bao is like HKTV mall where you can buy anything but it’s almost impossible to purchase from this app if you don’t know Chinese. It’s a great website so if you can, enlist a friend who can read Chinese.
Most of these sellers are in Mainland China so the process is a little longer if you want to send things to HK but it’s generally faster than if you order from Amazon.
Other Korean Beauty Products Online Platforms
To be completely honest, the platforms and stores on this list are more than enough for me to buy my Korean skincare products in Hong Kong but if you’re looking for more places to shop, you can also check out the following:
- Style Vana
- Be Mused Korea
- Oshen Skin
- Style Korean
The companies listed above all ship to this city. Together, they have thousands of K-beauty products you can look at.
Final Thoughts – Korean Skincare in Hong Kong
There’s no shortage of places to buy Korean skincare products in Hong Kong. As I was writing this blog post, even I was surprised to see the seemingly endless store options to buy K-beauty products.
Whether it’s online or a brick-and-mortar store, there are plenty of options to get the EXACT K-beauty item you want.
On top of all the other great things about Korean skincare, there are Korean beauty brands for all budgets. So get your perfect K-beauty routine by shopping at these stores and get perfect glass skin now!
Now to You – Korean Skincare in Hong Kong
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