This post may contain affiliate links meaning I might earn a small commission if you click on the link to make a purchase but it doesn’t cost you anything. Thanks for your support!
All bloggers care about creating SEO-friendly blog posts. That’s how you get high rankings on search engines.
How to write an SEO-friendly blog post was something I’ve thought about writing for some time now but I’ve put it off for a good reason. How can I write a blog post on this topic if I had no credentials? So I waited until a few of my blog posts was able to rank on the first page on Google.
(I still can’t believe that happened, by the way. In the best way possible.)
I first started blogging back in 2019. That blog failed miserably. But I was determined to do things differently the second time around.
This blog launched during quarantine. I learned how to be a better cook with online recipes and started writing again.
When you work on something for so long and there are minimal results, you start to wonder if what you’re doing is worth it. Almost everyone, not just bloggers, goes through this.
When a few of my blog posts ranked on Google’s first page, I was ecstatic. Creating SEO-friendly blog posts for months is finally starting to pay off.
That’s why you clicked on this post, right? You want this too? Your blog post might not rank on the first page now but it doesn’t mean things can’t change later on.
Writing SEO Friendly Blog Posts: Internal Links
In an SEO-friendly post, you must include internal links. Internal links are links within your blog.
One of the factors search engines determine whether or not a post is ‘good’ is how many links are pointing to that article. Getting other websites or blogs linking to you can be difficult but internal links are pretty easy. You control what you want to link to.
Even if it’s not from an SEO-friendly perspective, you want your readers to stay on your blog for as long as possible. So you want to include relevant internal links throughout your blog post to keep them engaged.
This takes practice as when I first started including internal links, it was very unnatural. In the beginning, I was lucky if I could fit in two links. Now, I try to include at least 5 (it’s usually more) in one blog post.
(I’ll add more internal links to my previous blog posts eventually. It’s one of the dozens of things I want to work on for my blog to-do list.)
It would be terrific to be able to include them in your writing naturally. It would save you time but it’s okay if you don’t either. Write naturally without thinking about internal links. When you’re editing your blog post, you can always go and add some in.
Now you understand the definition of an internal link, you can probably guess what an external link is. An external link is when you include a website link outside your blog/website.
Most of my external links are to Vestiaire Collective and there’s a good reason behind this. It’s where I’m trying to make affiliate income. It hasn’t been as successful as I want to so far but I’m not giving up just yet.
(I wouldn’t be an affiliate for something I don’t genuinely love and use myself. The holidays are coming very soon so if you’re looking to buy Christmas presents for your close friends and family, check out Vestiaire Collective for some amazing deals.)
Since affiliate links are a nofollow link (it’s a good SEO practice), I often include at least one other external dofollow link. That means you get some of the SEO juice from the other website.
External links boost your SEO, which affects your page ranking. Pick ones that are legitimate websites.
Picking a Keyword
Some would argue this is the most important SEO-friendly tip you need to focus on. Picking the right keyword is crucial to your ranking.
I’ll admit right away that I’m not the best at keyword research. Maybe that’s why some of my posts aren’t ranked as high. I don’t nearly do as much keyword research as I should.
There are plenty of resources that will help you with keyword research. Ahrefs.com has an article that lists 10 FREE keyword research tools.
Picking a keyword means having that exact word in your title and your content throughout your blog post. The keyword cannot be repeated as the previous keywords you have picked.
You choose a keyword based on whatever topic you’re writing about at the moment. For example, in my Tai O day trip post, the keyword is Tai O Fishing Village. It’s a few words I can easily repeat throughout my blog post. In fact, I used it 23 times.
Meta Description is the small little paragraph under the title on search engines. Google sometimes does its own thing but typing out the meta description helps maximize exposure.
Sum up what your blog post is about with a short paragraph. People will scan the meta description and if your post is what they’re looking for, you’ll have a higher click-through rate. That means that more people will come to your website and you’ll get more traffic. Also, use your keyword in the meta description.
Using headers is also SEO-friendly. It tells search engines what your blog post is about.
Headers are a way of people finding the information they want from your article. They break up text to help organize your content. It makes it easier for your audience to scan your post.
I use mainly three headers: H1, H2, and H3. You’ll probably do the same. The title of your blog post uses H1. Most of my headers are H2 but if I want to break up even more text, I’ll use H3.
Be sure to include the keyword you selected in some of your headers as well. This will also help with SEO.
Pick at least one picture for each blog post. This will be your featured image (these are the pictures you see along with the title as you’re scrolling through my blog’s homepage).
Depending on the topic, I usually include multiple photos as well in my content to help facilitate understanding and to chop off big chunks of text.
Putting pictures in the post makes your content not as hard to digest. Like many people will say, a picture is worth a thousand words.
For an SEO-friendly blog post, also remember to include the ALT tag. Search engines use this information to understand what this image is. In turn, it helps your page rank higher.
I’ve had situations where my blog post isn’t ranked on the first page of Google but on Google Images, some of my images are ranked pretty high up. It’s an opportunity to get your blog more exposure.
(Facebook Groups are also a great way to promote your website.)
How many words for an SEO-friendly blog post?
As a rule, I write at least 1000 words per blog post. Some are lengthier than others but only when it’s necessary (for example, my LASIK experience and love and redemption drama review). There’s no need to ramble if I can get my message across in fewer words.
1000+ words blog post might sound like a lot but as I’m editing, I’ve noticed that I have to cut down a lot. It’s always better to write more and cut down than to run out of things to say.
Plan out your week accordingly so you don’t have to write all 1000+ words in one day. Write down little notes on what you want to cover in your post. It will help for tomorrow when you’re working on your blog again.
Splitting a task up by bits is easier to manage. Feeling overwhelmed all the time can lead to blogger burnout.
Final Thoughts on SEO-friendly Blog Posts
The thing with SEO is that search engines consider a bunch of factors for your page to have a high ranking. If you’re a somewhat new blog starting, it’s going to be hard to compare with a more established domain.
SEO is not a trick where you can see the results right away. It will take time so be patient. Start (or continue) writing SEO-friendly blog posts. It will help you rank higher on search engines. Once you keep this up, you will notice a difference even if it takes a few months.
Now to You – SEO-friendly Blog Posts
What’s something you struggle most with in terms of SEO? Let me know in the comments below!