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As a blogger, we often hear about SEO and Pinterest. While those are essential in the blogging world, blogging groups on Facebook are not nearly as talked about. It’s strange because they provide many benefits.
Facebook is the place to meet other bloggers, promote your blog, get your questions answered, find new blogs to follow, get blog traffic, and so much more.
Most importantly, this is a free resource.
These are the top tips for maximizing your exposure in Facebook groups.
Find Blogging Groups
Start by joining 5 – 10 groups. You can always join more but depending on how often you follow these threads, you can find the information overwhelming.
If you are a member of 20 active Facebook groups, you’ll have a ton of notifications almost every time you log on to your Facebook account.
We all have limited time and blogging is a lot of work. There are many things you’re going to have to do.
Facebook probably won’t be the only social media platform you’ll be spending time on so you will need to allocate your time efficiently.
5- 10 groups is a good start. Not all of these blogging groups might be active every day so it’s manageable enough to be an active participant.
How do you find these Facebook groups?
I found most of my Facebook groups from courses I’ve taken (there’s usually a private one you can join).
If you haven’t signed up for any blog courses, you can use the Facebook search bar to look for groups to join.
Once you join a few, Facebook will recommend you other groups to join.
Here’s a list of Facebook groups I’m a part of if you need some suggestions:
- Blogger Education Network
- Becoming a Blogger
- Bloggers Supporting Bloggers
- Blogging Like We Mean It
There are public and private Facebook groups.
Public Facebook groups are easy to join because all it takes is one click. You click ‘join’ then you’re in. As you can imagine, their quality isn’t that good since they are not selective with who they let in.
It’s better to go for private ones but there’s an additional step before they allow you in as a member. Group admins usually have you answer a few questions. These are the most common ones:
- What’s your blog domain?
- How did you find out about this Facebook group?
- Why do you want to be a part of this group?
- What’s your biggest struggle with blogging?
- Did you follow (the admin’s social media account)?
- Do you agree to the Facebook rules for this group?
None of these questions are hard or surprising. It will only take a few minutes to answer them.
The admins are manually checking your answers to make sure they’re only letting bloggers join the group.
They want people that will contribute so they filter out people who don’t think are appropriate. This helps the group to keep running. A Facebook community is only good if people are actively participating.
It can take days (or even weeks) for an admin to approve of your submission. They probably receive hundreds of days so be patient.
Sharing threads on Facebook Groups
A lot of these Facebook groups have daily themes. It could be something like this:
- Monday – Pinterest Link
- Tuesday – Share Latest Blog Post
- Wednesday – Facebook URL
- Thursday – Instagram Page
- Friday – Twitter Page
You get the idea. This is just an example.
Keep an eye out for promo threads. This is the time when you can share one of your links.
The most popular one is sharing your blog post. You might find hundreds of comments in one thread.
When it comes to sharing your blog posts, mix it up. For one group’s sharing thread, you might want to link to your most popular blog post while in another thread, you might want to share your latest blog post.
Most Facebook groups will not allow you to spam the group with your blog post link unless it’s a sharing thread.
Everyone wants to take the opportunity to promote their website. If everyone isn’t following the rules, it will be a complete mess with links everywhere.
You have to be really careful with this because group admins can be very strict with this sort of thing. You break the rules and you’re out.
There might be a sense of shame and embarrassment when you’re promoting yourself. I certainly felt that way but you’ll get over the feeling eventually. We’re all trying to be seen here. No need to feel awkward about it. It’s okay as long as you follow the rules.
Return the Favour
In these share threads, many bloggers are eager to share their URL links.
Your goal is for other people to engage with your website like sharing your blog post on their social media account or leaving a comment. Maybe you would even be lucky enough to convert someone to a regular reader although the chances of that happening are extremely small.
If a blogger reshares your URL, you are tapping into their network. It is increasing your chance of more people discovering your blog.
Since other people are doing this for you, please remember to return the favour as well.
Scroll down the list and see which ones are ones you or your audience can relate to.
Some people drop their URL links and then disappear. Group admins can also be strict about this and will even send you a reminder that you didn’t reciprocate.
It’s the right thing to do. People are commenting and looking at your blog. You should do the same as well (you’re also increasing backlinks which will help improve your SEO).
Under the shared URL links, you’ll often see people saying ‘commented’ or ‘repinned.’ By letting the original poster know what you did for them, this is another possibility of them returning the favour.
They could have skipped your link when you posted. If they saw that you helped them out, they might look at your website.
It works out too because you are still following the Facebook group’s rules. You’re not sharing any additional links in the same sharing thread. It’s a bonus.
Facebook groups are a way of getting inspiration for blog content ideas.
You can see what other bloggers are blogging about. I’ve even seen some bloggers straight up ask other bloggers on a forum for ideas because they’re feeling stuck.
When you’re inside the blogger community, you’ll see people sharing their accomplishments. This can inspire you and remind you that you can also achieve your goals one day. You use this correctly and others can motivate you, especially during moments when you want to give up.
However, don’t spend so much time and focus on other people’s success. Or else you’ll just start comparing yourself to others and that’s not what you want.
Find Opportunities to Participate
Share threads come by often but there are so many members commenting each time. How can you stand out?
It’s hard to get noticed in a sea of people. More people will scroll past your name and URL than people who will engage.
So what should you do?
Look for other opportunities to participate.
For example, the other day, someone in one of the groups asked about their favourite ice cream flavours. This question has nothing to do with blogging at all but it was fun to see what people’s answers are. The more engaged you are, the more people will see your name.
Actively participate in the groups and provide quality answers. In return, you’ll get a little badge that deems you a reliable contributor.
You’ll get more attention that way.
Think about it.
If two people are answering your question and you see a little badge next to someone’s name versus a person with no badge, which blogger are you inclined to believe more?
Also, if you see someone’s name or blog often enough, you’re more likely to check out their website.
This is a place to connect with other bloggers. Yes, blogging groups can drive traffic to your website but it’s also about collaboration.
There will be plenty of bloggers who are happy to guest post.
You might also find friends and business opportunities within the community.
You can 100% attract new clients from here.
Blogging can be a lonely journey. There’s so much to figure out and there will be countless moments when you’re feeling lost and/or do not know what to do.
You can turn to Facebook groups to get your questions answered.
Yes, Google is always available but sometimes, you have a unique situation. It’s easier to ask a personalized question on Facebook and wait for people to answer you than search on Google and see which answer applies to your situation.
There might be a misconception that it’s all new bloggers on these groups but there are also many experts within the community that can provide the support you need.
It’s heart-warming to know Facebook is a supportive community when it comes to bloggers supporting bloggers.
Get your questions answered. It can be anything from asking technical questions to collaboration opportunities.
Dedicate Time to Facebook Groups
If your goal is to promote your blog on Facebook, spend some time checking out the daily threads so you can increase your blog traffic.
But you should also spend some of your free time clicking around.
A blogger might raise a concern that you didn’t even think about yet. Or it could be something you’ve been thinking about and forgot about it.
You’ll be able to get answers from experts on things you didn’t even ask yourself.
Final Notes- Blogging Groups
Facebook is an extremely valuable resource that you should not underestimate.
There are too many advantages to being a part of Facebook groups no matter what level of blogging you are at – a newbie blogger, a blogger that recently passed their first anniversary or an experienced blogger.
Follow these tips to reap the benefits.
Now to You
What are your favourite blogging Facebook groups?
Let me know in the comments down below!
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