As a blogger, you’re always looking for ways to get more traffic and Facebook groups are a great way of going about it. It’s a place where you can meet other bloggers, promote your blog, get your questions answered, find new blogs to follow, and so much more.
Most importantly, this is a free resource.
Did I get your attention yet? Okay, good.
I did feel a little shameless and awkward at first promoting my blog on Facebook groups. It wasn’t something I was used to but with time, it’s just another one of the things I got better at after blogging consistently. I have to promote my blog or else who’s going to read it?
These are the top tips on maximizing your exposure when it comes to promoting your blog in Facebook groups.
Find 5 – 10 Facebook groups to Join
Start by joining 5 – 10 groups. We all have limited time and blogging is a lot of work. There are many things you’re going to have to do. Facebook probably won’t be the only social media platform you’ll be spending time on so you will need to allocate your time efficiently.
How do you find these Facebook groups?
I found most of my Facebook groups from courses I’ve taken (there’s usually have a private one you can join) but not all of them are active daily. Some haven’t been active for weeks.
You might be wondering why don’t I leave the group then? If I paid for a blog course and one of the perks is getting a link to a private Facebook group, why shouldn’t I be a part of it? I’ll just spend less time on those groups if they’re not active. Other than that, there really aren’t any disadvantages.
What if you didn’t sign up for blog courses? How can I find groups to join?
If you haven’t registered for any blog courses, it might be harder for you to find Facebook groups but don’t fret. Use the Facebook search bar. That’s how I found some of the groups I’m a part of now.
Once you’re a part of a few groups, Facebook does its own thing. You’ll be able to see their recommendations on what groups to join based on the ones you’re already a member of. From there, you can click and join whatever group you want.
Read the Rules and Answer Questions
Public Facebook groups are easy to join because all it takes is one click but I go for private ones. They are selective about who they let in. I suggest you do the same.
Before you can join a private Facebook group, the admins usually have you answer a few questions. These are the most common ones:
- What’s your blog domain?
- How did you find out about this Facebook group?
- Why do you want to be a part of this group?
- What’s your biggest struggle with blogging?
- Did you follow (admin’s social media account)?
- Do you agree to the Facebook rules for this group?
None of these questions should be surprising to you. Someone is manually checking your answers to make sure they’re only letting bloggers join the group. Admins want people that will actually contribute. They want to keep the group running so that means keeping out people they don’t think is appropriate.
Read the rules and make sure you will follow them or you will be booted out.
Almost all groups say to not share your blog post link unless it’s a sharing thread. I will talk more about this in the next point.
Once they approve (and it may take days because they receive probably hundreds of requests per day), you’re in!
Sharing threads on Facebook Groups
A lot of these Facebook groups have daily themes. It could be something like this:
- Monday – Pinterest Link
- Tuesday – Share Latest Blog Post
- Wednesday – Facebook URL
- Thursday – Instagram Page
- Friday – Twitter Page
You get the idea. This is just an example. Keep an eye out for sharing threads. This is the time where you can share one of your links.
Most Facebook groups don’t allow you to insert a blog link or any of your links at any time or else all people will do is spam the group.
The most popular one is when it’s time to share your latest blog post (big surprise there). If it’s an active group, you can have hundreds of comments in one thread, including comments from other people saying ‘commented!’
Don’t share the same blog post link for all groups. Mix it up because not everyone is going to relate to one topic. I have posted about reasons to buy preloved luxury goods to why you should move away from your hometown.
Return the Favour
In these share threads, many bloggers are eager to share their blog posts/URL links.
Your goal is for other people to either leave a comment on your blog post or share it on their social media. You want to tap into their network so more people will visit your site. Since you hope that other people can do this for you, please remember to return the favour as well.
Scroll down the list and see which ones are the ones you can relate to.
I can’t tell you the number of times I’ve seen people drop their URL link in a share thread then disappear. Other people are doing you a favour by commenting and looking at your blog. You should do the same too. By commenting on the blog post and letting people, you’re letting people know you’re going out of your way to leave a comment/social media share for someone else. They will more likely to return the favour.
Comment on Their Other Blog Posts
When people share their blog posts, I click on the link but sometimes, depending on their blog, I stay on their website for a while and click around. Especially if I see content that piques my interest.
I get to learn about topics that I don’t know about and it’s a way of getting inspiration for blog post ideas. Other people’s blog actually helps me stay motivated as well. If I come across a successful blogger, I imagine myself to be in that position shortly and it keeps me working hard when there are moments I feel like I want to give up.
Writing insightful comments on other people’s blogs will also give you a chance to leave your mark. There’s a section where you can fill out your website. If a person scrolls down looking at the comments, they might be able to see your website name. If they click on it, an even bigger bonus. It’s another way of gaining traffic.
Find Other Opportunities to Participate
I’m assuming many of you are on Facebook groups because you want to promote your blog like me, right? Share threads usually come by quite often but there are so many members commenting each time. How can you stand out?
It’s hard to get noticed in a sea of people. Many people use the opportunity to share their blogs on those threads. Even more people will scroll past your name rather than clicking on your blog post.
So what should you do?
Look for other opportunities to participate. Answer questions from other people.
For example, the other day, someone in one of the groups asked about favourite ice cream flavours. This question has nothing to do with blogging at all but it was fun to see what people’s answers are. The more active you are, the more people will see your name.
Actively participate in the groups. In return, you’ll get a little badge that deems you a reliable contributor. You’ll get more attention that way. Think about it.
If two people are answering your question and you see a little badge next to someone’s name versus a person with no badge, which blogger are you inclined to believe more?
DO NOT SPAM. To be quite frank, not only is it annoying, but you’re also likely to be breaking the rules. Do you really want to get kicked out of the group? Think long-term strategy. You will be able to gain traffic if you use Facebook to promote your blog. You just need to be patient because it will take time.
Blogging is a long journey. It is extremely rewarding but there are countless things you have to figure out alone. And you will not know the answers to a lot of them.
Facebook groups are a great way to get your questions answered. Yes, Google is always available because sometimes, you have a unique situation. It’s easier to ask a question and wait for people to answer you than search on Google and see which answer actually applies to your situation.
People are willing to help and are supportive. Many of them have gone through the same thing so they can relate. It warms my heart because I know that I can rely on so many wonderful bloggers to help me when I have questions.
Dedicate Time Each Day to Facebook Groups
I spend at least 30 minutes a day on Facebook every day to look for opportunities to promote my blog. Sometimes, it’s sharing my most recent post on share threads while other times it’s being an active participant in general.
In these groups, it seems like most people are in the U.S. so the time difference works in my favour. I log on to Facebook around 8 pm every night and when there are share threads, I get to be one of the first people to comment. I have a higher chance of attracting eyeballs when it’s one of the first few comments.
Follow these tips and you will reap the benefits of promoting your blog in Facebook groups. It is an extremely valuable resource that you should not underestimate.
Question: what’s your favourite way of promoting your blog? What are your thoughts on Facebook groups?